top of page

Portfoilio.
Part 1
Coffee Tea Blends


DIscovery
Coffee does not work for everyone. For some drinking coffee causes
jitters and leads to an energy crash.
Potential
Capture a new demographic who is not a typical coffee drinker who wants to avoid these outcoomes

Market
Consumer research into our targeting demographic helped us position the product for active males and for women in the 30-55 age demographic.
Online
Invested in our online community, through blogs live events and email marketing. Our efforts culminated in the creation of our subscription model, which allowed us to connect deeply with our consumers.

2016
​

bottom of page