Portfoilio.

Part 1

 Coffee Tea Blends

Javazen Logo-01.png
8. Our Blends.png

DIscovery

Coffee does not work for everyone. For some drinking coffee causes

jitters and leads to an energy crash. 

 

Potential

Capture a new demographic who is not a typical coffee drinker who wants to avoid these outcoomes

Brand Development

Create a brand promoting a unique coffee energy experience.

 

Product

Coffee blended with other teas and herbs change the way caffeine is processed in the body. 

Market

Consumer research into our targeting demographic helped us position the product for active males and for women in the 30-55 age demographic.  

 

Online

Invested in our online community, through blogs live events and email marketing. Our efforts culminated in the creation of our subscription model, which allowed us to connect deeply with our consumers. 

Results

Sold over a million dollars of Javazen products across stores nationally.

 

Developed a passionate following of fans who love the effect and flavor of the product.

 

Created the Javazen brand promoting healthy caffeine use. #findyourzen

2016
2016
10. Brand Awareness.png